Has had long term on a good but not great bball program. It’s nice to say but what evidence is there? If I was paying $9 mil I would want to see where what you describe has actually happened.

BYU already gets lots of exposure on espn. This would increase it but again what players do we automatically land in the future because of it?

I would say if it translates to the team winning it will have a bigger impact long term than just having him drafted or having highlights on espn.

Nil is the key to landing individual players with who has been drafted from your school a distant second and espn highlights even further down the list. The game has changed.

If you want to argue byu consistently spending huge money on nil for multiple players every year will have a big lasting impact I could go with that but not one isolated one year player alone. The team still has to be good or you turn into Deion sanders at CU.

As an example, did having Andrew bogut drafted number one have an immediate or even long term positive impact on Utah? What about jimmers impact on byu as a program with him being national player of the year and drafted and on espn all time time. I would say no to both questions