Both are already happening to some degree.
1. There will be further consolidation down to just 3 or 4 streaming platorms.
2. At some point there will be no ption for add free viewing or it will be so expensive that most won't be able to afford it.

Streaming has been a disaster for Hollywood. They broke their own model that worked quite well for 70 years.

Also YouTube has been a big disruptor. Often people prefer to watch content creators on youtube that seem much more 'real' and authentic than the stuff on TV (reality shows, talk shows, etc.)