gotta follow the money. If sales kept falling it isn't smart to keep product on the shelf.

SoBe drinks are not officially discontinued, but they are difficult to find and PepsiCo has not confirmed their status:
Sales decline: SoBe sales have been declining for years.
Social media: SoBe's social media accounts have been inactive since 2018.
Grocery stores: SoBe drinks have been less common in grocery and convenience stores since at least 2021.
Website: The SoBe website is still active, but products cannot be ordered directly from it.
PepsiCo: PepsiCo has not officially confirmed that SoBe has been discontinued.
SoBe is an American brand of drinks that includes teas, fruit juice blends, and enhanced water beverages. The name SoBe is an abbreviation of South Beach, a high-end area in Miami Beach, Florida. PepsiCo bought SoBe in 2000 for $370 million.