Under McBride, utah started to turn things around and started winning and everybody was cool with each other and friendly still.
Under Urban you got BYU urinal cakes and team down south. Once things got nasty, the bigots jumped on board to mock the church under the guise of utah fandom. Then Urban left and now under Whitt we've seen jello shot sacrament, mock baptisms, etc.
Whitt hasn't done anything to stop the hate, but it was Urban that started it all.