Last year's basketball season. No one was really talking about them because the of the mediocre year they had before. It's basically the same group of guys, but with an extra year of experience. Continuity and growth is the key to success, especially nowadays with everyone switching teams and leaving as early as possible.
One benefit of NIL to programs though might be guys who don't think they will be drafted very highly having a little bit of incentive to stick around and develop longer.