K-State vs BYU 1.50M
Miss St vs ASU 954K
NM vs AZ 953K
SDSU vs Cal 938K
AZ vs Utah 907K

Some folks might not understand it (cough, krindorr, cough), but the only measure that matters to TV execs is how you perform in a particular window.

BYU is a 50+% increase in viewership over any other game in this broadcast window. Over a 65% increase in viewership when compared to one game in particular.

BYU is far more valuable than any raw viewership numbers can ever indicate. Thankfully, the raw numbers are about to increase as well. We will see the benefit of the Big 12’s TV contract as we gain regular placement in more favorable broadcast windows — like 4 PM Eastern on an OTA broadcast network.