There has been much speculation on the Internet around how much AJ's NIL deal will be worth. Time will tell.
But one thing is for sure - his brand / social media following is just in a different stratosphere vs his peers.
Cameron Boozer is a former NBA all-star's son and has such, has an inherent advantage given name recognition (he also has a twin brother).
And he has fewer than half of AJ's followers.
Ex Boozer, AJ's insta following alone is between 5x and 21x greater than the other 8 top ranked players in the class of '25.
He has more followers on insta than 8 of the top 10 in the 247 rankings COMBINED (ex Boozer).
He's. Different.
1) AJ Dybantsa – 272k followers – uncommitted
2) Cameron Boozer – 114k – uncommitted
3) Darryn Peterson – 24k - uncommitted
4) Nate Ament – 13k – uncommitted
5) Darius Acuff – 43k - Arkansas
6) Koa Peat – 44k – uncommitted
7) Mikel Brown – 48k - Ole Miss
8) Caleb Wilson – 18k – uncommitted
9) Brayden Burries – 20k – uncommitted
10) Chris Cenac – 13k - uncommitted