Sorry.

Manage expectations. Stop the silly games. If your QB is more hurt than a baby cut and a few stitches, tell your fans. Tell your SID, your broadcasting crew, etc. Where is Harlan in this--he is boss and needs to tell his employee to knock it off.

In the world of local sports, this might be the most bungled PR mess I've seen--if it isn't, it is certainly up there. For all we know, Cam is truly unable to go, but his freaking coach leads people along week-to-week in order to "get an edge" and now you have half of Ute fans doubting their guy, running memes about him, holding up Missing Person's posters, etc. If that is true, it sucks for Cam.