Provo for the non-conference, the stars have to be aligned just right.
To get a series with a good mid-major team like USU, just have to get on the phone and give them a H and away or a home-away-neutral.
Nationally, college bball isn't a big TV product except for the NCAA tournament. Especially not early in the season when football is still going on.
USU is good at bball and has fans. They are up a notch in program quality from Weber State - which basically has no fans. USU has more bball alums currently in NBA than BYU has.