The CW is solidly into CFB and they already have an arrangement with Wazzu & Oregon State. Turner got the rights to a couple of games from the CFP and needs content for its new sports network it is reportedly starting. And ESPN/FOX still need weeknight and late night inventory. This isn't the same market the PAC was dealing with in the summer of 2023 when everything fell apart. And if your champion is getting a CFP spot every year then your conference matters in the CFB landscape.