In terms of WORLDWIDE scope (i.e. not just USA), BB dwarfs college football both in participation level and popularity/viewership. It's not close. That's a matter of fact, not opinion. And the reasons of course are obvious.

If you marry that with the GLOBAL (i.e. again, not just USA) mission of BYU and its sponsoring institution, it makes me wonder if "investment" in BB branding and promotion has the power to generate a much higher "ROI", speaking metaphorically.

And to amplify the point, consider that the relative logistical barriers to playing a promotional off-season BB game (compared to a football game) in Nigeria or Serbia or wherever are miniscule: AirBNB. Court. Ball. Go! (Slight oversimplification...)

I've been more of a football guy than a BB fan. But when your side starts to WIN, it's funny how the 3000 meter steeplechase suddenly becomes one of your favorites, IYKWIM. 😉

I am a die-hard college football fan, always will be. And I believe Cougar football will receive the resources it needs to become consistently more competitive in the coming decade. But in considering the actual territory, I do wonder if at least more empha$is on BB will become the norm?