Not necessarily the exclusivity of a brand but a particular watch being a short run instead of part of a catalog. I ask because Tudor released their pink Chronograph a few months back. It was tied to Beckham and Inter Miami but doesn't have their branding so it is a watch that can fit anywhere the wearer is cool with the pink face.

For me it was a cool release, a change up from traditional colors. Not a watch I would put much effort into owning but it was an attention grabber and it was cool to see people in the watch community getting their allocations. But today Tudor flipped it to a catalog watch after saying it was a short run piece. That changes how I feel about it. It kind of loses a bit of that cool factor that a limited release might have given it.

I am one who feels you should only buy what you love regardless of hype, branding, or "exclusivity" but as someone who follows watches and releases from several manufacturers this does kind of push this watch out of the interesting category. Maybe I'm not as agnostic to the hype as I want to be.