A+: BYU, Colorado
A: OK State, K-State
A-: UCF, Arizona, West Virginia
B+: Baylor, Arizona State
B: Texas Tech, Iowa State
B-: Houston
C: TCU, Kansas
D: Cincinnati, Utah
F:

-Arizona State's classic Sparky look is a solid A/A- but the pitch fork thing feels like a bad late-90s rebrand.
-If Kansas would simply emphasize the "KU" on their helmets & jerseys instead of the cartoon Jayhawk they'd probably rise to the B tier.
-TCU's clean Purple/Black/Purple look from the late-00s was elite IMO but they decided to pursue an FSU neck border style that doesn't work IMO.
-Both Cincinnati & Utah have unique logos but they can't seem to figure out how to incorporate them into an overall look. Both would be wise to simply follow Wazzu's lead and go super streamlined with the focus on the unique helmet & collar logo.