Maybe he is positioning this to be a premium brand?

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Aug 27, 2024
1:13:29pm

HiLife All-American

Having cheap entry-level price points does not exactly scream brand cachet.

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HiLife

Previous username: Peggy Fan
Bio page: HiLife
Joined: Aug 1, 2008
Last login: Sep 19, 2024
Total posts: 16,719 (2,365 FO)

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Messages

Author

Time

My new brand has dropped...

Aug 27, 11:47am

Congrats man!

Mathew

Aug 27, 11:53am

Do you know if they've available on the BYU Bookstore website? As an out of

BYUMizzou

Aug 27, 11:54am

many are. they are popping up now.

Aug 27, 11:54am

I ordered this CAPX BYU golf hat for my son about a week ago from the BYU store. It got here on Saturday.

Icecat

Aug 27, 12:01pm

That assortment is crazy. Nice work.

CrimWalCoug

Aug 27, 11:54am

<< Deleted >>

Dr MoBYU

Aug 27, 11:55am

Why did you name your company after a financial term?

shuaige

Aug 27, 11:55am

That’s where my mind went too

GlutealGuy

Aug 27, 11:56am

If you work in accounting or finance that is where your mind goes to

Projectoor

Aug 27, 12:05pm

puts a whole new meaning behind when your CFO talks about the CAPX budget

LeonMarek

Aug 27, 11:59am

His first choice, OPEX, was already taken

ryebrye

Aug 27, 12:11pm

A baseball bat similarity

OmahaThunderCoug

Aug 27, 12:38pm

Have you bought a Nike hat recently? Capex expenditure if ever I had one!

flyonawall

Aug 27, 7:27pm

You make a good point

shuaige

Aug 27, 7:43pm

Nice. Me right now….

Ojiisan

Aug 27, 11:55am

May I suggest a UU trucker hat. The demand curve would be a vertical line.

reagan21

Aug 27, 11:56am

No Boise State

BYU Grounds

Aug 27, 12:00pm

Nah, they get a hunters orange boonie hat

reagan21

Aug 27, 12:26pm

I'll be on campus in a few weeks. I'll plan on picking up another hat or two.

IAmSpartyCoug

Aug 27, 11:56am

I hope you moved production out of China.

Longseason

Aug 27, 12:03pm

RE: I hope you moved production out of China.

Aug 27, 12:11pm

China is no longer the low cost leader for apparel and footwear manufacturing.

HiLife

Aug 27, 1:09pm

Oops…meant as a reply to longseason’s post.

HiLife

Aug 27, 1:11pm

Love the hats but there has to be a way to have an opening price point of $19.99

Lifer

Aug 27, 12:04pm

I bet he has no idea how to price hats to build a successful hat company

YIsForBrigham

Aug 27, 12:14pm

Funny. I know who he is. I just think there needs to be a lower opening price

Lifer

Aug 27, 1:07pm

Maybe he is positioning this to be a premium brand?

HiLife

Aug 27, 1:13pm

The product I'm seeing in the pictures doesn't look premium to me.

Lifer

Aug 27, 1:22pm

I don't think so. One of my favorite "cheap hats" I own is from 2014 and I

Viva Campeche

Aug 27, 1:41pm

30 is the new 20 unfortunately.

JohnnyC

Aug 27, 2:55pm

Sadly this is true.

Lifer

Aug 27, 3:20pm

Wow! Nicely done. That is a lot of BYU hat styles. Love it.

LifeLongLakerFan

Aug 27, 12:05pm

Love it! Congrats, man! And way to push the BYU brand forward.

Yucatan

Aug 27, 12:06pm

Congrats! The wide selection of styles looks really good.

CaliWG

Aug 27, 12:10pm

My request; I love the powder blue hat..... but do not like the navy Y badge.

claw

Aug 27, 12:12pm

RE: My request; I love the powder blue hat..... but do not like the navy Y badge.

Aug 27, 12:15pm

That's a lady hat

Ron Mexico

Aug 27, 12:15pm

Agreed. That would look good.

j20

Aug 27, 1:16pm

This hat would be money if.....

shakarocks

Aug 27, 12:15pm

<< Deleted >>

MaximusMeridius

Aug 27, 12:21pm

Congrats! These are 🔥🔥🔥

Sandy Lyle

Aug 27, 12:21pm

Not sure if this is a compliment, but I like the look of these over zephyr and

Powerbait DPM

Aug 27, 12:22pm

I'm a huge fan on Melin hats. Will this new brand have any options that would

hoydis

Aug 27, 12:22pm

Strong Bubba Gump Shrimp vibes

DansmithUVU

Aug 27, 12:22pm

Walked by that display as it was being filled. It's definitely a step up.

KCFan85

Aug 27, 12:40pm

Do you have plans for a Y hat that is a fedora with a safari flap on the back?

BYUheaven

Aug 27, 12:53pm

Congratulations, and best wishes for your new venture!

HiLife

Aug 27, 1:03pm

Let's Freakin GO!!!!!

TheLoneCougar

Aug 27, 1:06pm

One thing. Where is the half BYU half utah hat?

Ojiisan

Aug 27, 1:17pm

It's found in the cylindrical display on the floor - the one lined in plastic.

NOCAL_YFAN

Aug 27, 1:31pm

I’m just happy that there are more choices than the crappy choices we had to

Grock

Aug 27, 1:19pm

I bought one over the weekend. They look great. You put a lot of work into them.

N8Dawg

Aug 27, 1:51pm

Suggestion: incorporate the LaVell Edwards patch when he passed away into a hat

The Pope

Aug 27, 2:09pm

Patti is not a fan of making merch with his likeness

YIsForBrigham

Aug 27, 5:54pm

Bummer, the patch is super cool. But understandable I guess

The Pope

Aug 27, 7:55pm

Looks great! Congrats on launching another company!

morningcalmcougar

Aug 27, 2:24pm

just picked up 3!

shokupanmanbo

Aug 27, 3:31pm

Trying to figure out if those are black on black hats or empty slots

Bee Chunder

Aug 27, 3:46pm

Was at the bookstore Saturday and was blown away at how many hats u have there

ordinary tri guy

Aug 27, 5:31pm

Curious why you use the thick border on the stretch Y. The brand style guide

Cosmos-beard-card

Aug 27, 5:42pm

Maybe BYU hasn’t seen any of these hats on their wall

YIsForBrigham

Aug 27, 5:55pm

Matches what will be at midfield this year. That doesn't really answer your question, but it is true.

Knee Brace

Aug 27, 8:21pm

RE: Curious why you use the thick border on the stretch Y. The brand style guide

Aug 27, 8:57pm

What kind of material are you using? Any of the moisture wicking out there?

Ned Schneebly

Aug 27, 7:38pm

RE: What kind of material are you using? Any of the moisture wicking out there?

Aug 27, 8:53pm

They're pretty comfy too. Tried some on there last week

RealSimsShadY

Aug 27, 9:30pm

I bought the navy sailor coug hat w/the royal rope this weekend. Seems to be

doctorthunderpants

Aug 28, 4:03pm

I've been wearing it too. Love that hat

Aug 28, 11:19pm

Will be buying a hat next week. Love to see it!

CougarLucas

Aug 27, 9:19pm

can you buy online?

JOPE

Aug 27, 9:58pm

If this link works, these are the hats available from the BYU store online right now:

Icecat

Aug 28, 1:31am

I already got two hats at the bookstore. The small size is awesome for my tiny head!

cruiserhead

Aug 27, 10:08pm

There are some sick caps here. Now do shirts my friend... please? BYU

CougaRR4L

Aug 27, 11:05pm

More than once I saw this headline on the POTD and thought, "oh no, I hope

RoboKayne

Aug 28, 7:08am

Nice work. Needing some new hats. Mine are looking old.

SWKTNative

Aug 28, 8:03am

Will any of these be in the stadium store?

NorthernCougar

Aug 28, 1:53pm

Cougarden was stocked last Thursday.

sethj250

Aug 28, 1:56pm

Thanks alot! Now I have to go to the BYU Bookstore and spend more money. Sheesh!

NewYorkCougar

Aug 28, 3:27pm

Picked one up tonight, nice looking hat, nice quality.

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