I have no idea because I've never been into fresh berries all that much and my wife just gets berries occasionally.

I'm guessing it's a thing because my SIL got some White Strawberries from Costco IRC which I thought that was weird because of the color but she was saying that were amazing. IRC others on CB were saying something similar.

"Most shoppers buy regular berries. Others splurge on organic berries. But more are now filling their carts with these luxury berries.

If you want to know how to find them, all you have to do is look at the label—yellow for conventional berries and green for the organics. If you spot a clamshell with a Driscoll’s Sweetest Batch sticker, you’re staring at the premium brand, the finest berries of a company that trademarked the phrase “only the finest berries.”