Yes and no. Yes there are big brands, however like the AFL, the big brands couldn't stop their progress once they were
Not part of their league. Which is what I'm speculating on. If Yormark strikes first it forces the big 2 to realign which means a few schools in the SEV/Big Ten will go the way of Wazzou and OSU.
Then there is no way the big two could stop a a collegiate superbowl. The networks wouldn't allow it. Too much money on the table.