to the kids, sometimes making smiley faces out of the cheese and sometimes making frowny faces as well. Pretty much any time we loaded up the minivan to go do some activity with the family, that Kraft squirt cheese was right there with us.
So it has a lot of nostalgic value for me. As far as the taste goes, it's fine. I wouldn't ever seek it out (it's been years since I've had that stuff), but I also didn't have any trouble eating it back then.