For years and years I have been looking in vain for a knockoff or bulk brand equivalent to Wheaties. I love the taste, but I hate the price. I recently found a box for $9.88 in Washington State.

It seems that someone such as Kroger or Walmart could make an equivalent product. I am not talking about an all bran similar product, but one that tastes like Wheaties.

As I look at the bulk cereal section, it is largely full of sugared cereals. I kind of outgrown the taste for that.

If someone would like to tap into an unmet consumer product, please make a bulk Wheaties equivalent and many would sing your praises and open their wallets.