100% of this year's first round picks aren't driving this much attention and media coverage. At the end of the day the NBA is a business, not a sports league, and its business is attracting viewers and fans. The constant Bronny watch is certainly doing that.
At this rate, Bronny might have career averages of 1 minute/game and 0.1 points per game, and still have been one of the best 2nd round picks of all time.