It seems to me, the right approach would be: "Don't worry about the $$. We are well supported. We pay top of the market and do not get outbid. Now, let's talk about how to get you ready for the NBA. If you agree we can best position you for the pro game, the money won't be a problem."

Then spend all your time pitching the program and the environment. Once they are on board, have a quick, well-informed conversation about money at the end and sign.