He's said it all along. With the built-in fanbases and media coverage, college sports is much bigger than the G League, but had the pay restrictions of the past. So his plan is to use those advantages and the new NIL rules to make BYU a truck stop for NBA-bound players to get ready for the draft. In effect, he's trying to leverage the MUCH greater fan/media interest to become a more desirable one or two year stop for top guys over the G League or top European clubs' junior programs, who have very few fans.

Part of the formula is being in the Big 12, the top college league, which I believe helps because it's somewhere between the G League and the Euro juniors in competition, and closer to the G League than the lesser college conferences.

It's a perfect storm that brought all this together, and minus even one of them it seems to me it would be a more difficult task:
- NIL payments
- Big 12 competition
- NBA/International experienced coaching staff
- BYU's relatively large/engaged fan base

Brilliant.