basketball team can have a halo effect for BYU football. If the basketball team is cool and kicking tail, that could help get the flywheel effect going for football as well.
Regardless, stoked for the upcoming basketball season and the future of the program, but hopeful both can get rocking and rolling and we could see a version of how 70's and 80's football helped basketball but this time basketball starts killing it, the school is viewed as cool, and football benefits as well.