Apple Icloud - Because I use an iphone and want my images backed up. I'd rather they live in Apple servers encrypted, than on Googles where my data is being scanned and harvested for any kind of data valuable enough to use in advertisements or sell to 3rd parties.

Apple Music - I use both Apple Music and Spotify. I will probably be getting rid of Spotify though because I value lossless quality music. I don't think there's a right or wrong streaming service, I just prefer Apple Music.

Apple Air Tags - I have about a dozen in my household. One in each piece of luggage, one in my wallet, one on my keys.

Apple News - I read magazines still and am "subscribed" to about 10 magazines. I like reading them on my ipad.

Apple Arcade - The kids use this. Its great since there's no additional purchases, no microtransactions in any of the games, nothing like that. Very kid friendly. I don't really use it but my kids do.

^All of that is part of the Apple1 bundle I pay for with the family.