what we're doing and we'll fund your whole media operation.

How often do you think a patient goes into his doctor and says "I saw on TV if I take Jardiance I can dance around like a fat lady, give me some", and the doctor replies "what is this drug you speak of and why don't I know about it?"

Ask your doctor....yeah, right. When patients are suggesting drugs to their doctor, our system has collapsed. Pharma advertising isn't about advertising pills, it's about paying media to look the other way.