of the upper bowl.

I get that you don't want season ticket holders to feel they are cheated. "If single game tickets are only $10, then why did I bother with season tickets?"

But I feel the family nature of BYU makes things a bit different. When the number 11 team in the country is in your building and you don't sell it out, then it's fair to say that we priced tickets too high.

Because we won last night.... and the game was tense/exciting.... we missed out on an opportunity to create some lifetime fans. I wish the unsold seats were full of young families seeing their first game live ever. But at $60/ticket for nose bleed seats... that didn't happen.