e a brand to build - BYU being fun to watch. It can extend across other sports to an unknown but non-zero amount. With OUT leaving we need to be not just good but enjoyable to watch. As a flagship for our sponsor we need to pull viewers not just for the money and sports exposure we will desperately need or we're in the house yet relegated to the basement and all that represents.

I kept watching the game partly to see Khalifa's moves.