Will be interesting to see what happens with NIL, BYU has finally laid a foundation, and while not nearly as profitable as Utah's (per rumors) I expect it to grow and improve. Maybe quite a bit if the program can find it's place in the upper tier of the new Big 12.
Utah's recruiting advantages in NIL and the success Whitt's had are hopefully at their peak. BYU has plenty of work to do but plenty of reasons to be optimistic that it will get better.