day experience people have decided to put on a great show AND 'celebrate' our opponents. Most BYU fans were nice in the 90s and 2000s. But, the experience wasn't nearly as good. I remember hearing that BYU was 'blown away' by their ND interactions and decided to make BYU's experience for opposing fans more like that.
I like that we give away ice cream. That we greet other teams.... I remember when Baylor came to the MC for basketball. BYU held up a sign congratulating Griffin Jr. for his Heisman win.
Might as well make friends and become a team people want to root for.