take someone like CU moving first to get Oregon and Washington to take the plunge. If you're only getting $200M with the remaining 10, that's gonna drop when you pull CU and replace them with SDSU/SMU.
For those saying CU is worthless/adds no value, consider this:
Their first three games are on FOX, FOX, ESPN...then they play At Oregon and host USC (likely going to get at least ESPN there unless they start 0-3). They are going to have a lot of eyeballs on them the first 5 weeks of the season. Networks seem to think they bring some value (maybe it's the Deion effect or just the schedule).