Wait so you're saying the Big 10 should have changed its name

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May 16, 2023
9:13:12am

cougforever Playmaker

Wait so you're saying the Big 10 should have changed its name

since they no longer have 10 members and thrown away all that brand equity. Ahhh, got it.

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cougforever

Bio page: cougforever
Joined: Jul 11, 2006
Last login: Nov 22, 2024
Total posts: 1,834 (3 FO)

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Messages

Author

Time

Once BigXII picks up a couple PAC & ACC schools, what should the new conference

5/16/23 7:17am

Conference USA.

mobomanjoe

5/16/23 7:18am

Pilot Conference

TheHop

5/16/23 7:19am

C2C

5/16/23 7:20am

Pacific-Atlantic-Plains (PAP) Conference

thewaterboy

5/16/23 7:21am

We smear the competition

5/16/23 7:29am

I saw this coming

5/16/23 7:32am

It would be a serious mistake to change it at this critical P5 juncture

cougforever

5/16/23 7:21am

At any stage or near future? I don't think this is a near term consideration.

5/16/23 7:26am

At any stage. There isn’t any name that would make the brand stronger. Yormark

rainorsnow

5/16/23 7:28am

the equity in that name is not that great and is most closely associated with

cwilke1

5/16/23 8:14am

Perception is king

cougforever

5/16/23 8:47am

I don't think the name is as powerful as some think, and Yormark knows that.

cwilke1

5/16/23 8:54am

The commissioner also said the Big 12 will announce a "brand refresh" next year

cougforever

6/2/23 12:44pm

Wait so you're saying the Big 10 should have changed its name

cougforever

5/16/23 9:13am

just like in 1987 when the Western Intercollegiate Conference took the brave

cwilke1

5/16/23 9:50am

Yeah, I'm not into Big 12 doing anything out of "bravery"

cougforever

5/17/23 10:04am

ok well based on your advice, the big 10 would not be the big 10 but would be

cwilke1

5/17/23 12:53pm

That wasn't a great brand. This is

cougforever

5/17/23 1:00pm

as one of the two super-conferences, they could come up with a variety of names

cwilke1

5/17/23 1:08pm

Brand equity (their current name) is every. Especially with how volatile college

cougforever

5/17/23 1:22pm

At any stage.

cougforever

5/16/23 8:47am

B1GGER

fbguru

5/16/23 7:23am

Another answer, especially if the PAC and ACC don't survive: The Big PACC

fbguru

5/16/23 7:34am

<< Deleted >>

thewaterboy

5/16/23 7:31am

A ChatGPT take

Mississippi

5/16/23 7:35am

PAC 20 - Pacific to Atlantic Conference

carmelcougar

5/16/23 7:35am

The Brett Yormak University Partnership. BYUP for short.

5/16/23 7:36am

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