1. Add $$$ for Big 12 doesn't mean they add money to the SEC or B1G. Those conferences won't feel sorry for the Utes and take the loss to add them.
2. Let Utah go wherever the road takes them for 10-15 years (key here being how long Kwhitt keeps coaching). See what kind of a program they really are. Either
A. They wither and BYU soaks up a bunch of the fan base making it a more valuable property for Big 12 next negotiations.
B. They survive and TV partners will still pay more for them as the newest B12 member in the next TV negotiations.