https://www.sportingnews.com/us/american-football/news/brett-yormark-big-12-commissioner-jay-z-roc-nation/ljpvp9fob3anrn1voqka2ks7#:~:text=Prior%20to%20working%20with%20Jay,and%20helped%20the%20motorsport's%20visibility.

Prior to working with Jay-Z's agency, Yormark spent 14 years as the CEO of BSE Global, the management arm of the Nets' Barclays Arena. He spearheaded several other openings on Long Island, including NYCB LIVE.

Before BSE Global, Yormark worked with NASCAR and helped the motorsport's visibility.

Per the Global Service Institute, Yormark was also responsible for bringing boxing to Brooklyn for the first time since 1931, while also incorporating college basketball into the fold regularly.