But this 10 years of service with a blank check forgiveness of all debt is ridiculous, it gives people the impression that the AMOUNT of debt does not matter anymore.

Take me and my colleague for example, we are both currently resident physicians.
I am under 100K in debt because I was able to earn some money while in medical school, lived in a low rent apartment, and I actually saved money in undergrad attending BYU, and I luckily got approx 18% off tuition in med school.
My friend in the same residency program is over 600K in debt from undergrad, med school, and now he finally got his first job as a resident physician, super nice and hard working guy. When he was in undergrad he took out max loans, rented a $1,600 a month apartment and even got private loans on top for a nice car. I love his hard work mentality and he is easy to work with, but his money management blows. He now feels entitled to be forgiven of all his loans after doing 10 years public service, when his money management and choices were a HUGE disservice to the public.

The only way we are going to get fair tuition prices is if we somehow educate the kids in college that the "right fit" college should be financially responsible as well. But every single career guidance counselor has had almost the opposite approach.

For further proof of the opposite approach, listen to John Oliver's advice to college students and he completely ignores the fact that there are affordable school options, and instead tells college students to "Party as much as possible, and make college the best years of your life because you will be paying for them the rest of your life".