And vote with their wallets as to whether or not it is acceptable. If the $$$$ started drying up, support started waning and messages were being sent as to why I no longer buy tickets, things would change.
If it's true that only 10-15 thousand of the 40 are the problem, that is easily fixable if people take a stand.
In the meantime, how could you be against attending an "R" rated movie and yet go to a ute football game