But seriously, I think the Apple watch will rise and fall on whether it's actually useful. If the apps on the device actually work in a unique way, then all of the, mostly cosmetic, complaints of the article will either be embraced or improved upon over time.

Apple has shown the ability to create an ecosystem out of their devices. Count me as someone slightly skeptical but not willing to bet against a company that seems to know how to create whole new markets better than anyone.