math nerds cracked the code on the rules. Turns out that 3 is always going to be more than 2. So without distorting the game into something else entirely this is one of those things that is here to stay.
Just like all of their other issues - player empowerment (and unlikeable players), soft styles of play, fouling down the stretch, meaningless regular season, etc. There's probably nothing the NBA can do to fix any of this and their viewership will continue to decline.