Taking your message onto ESPN, FOX, CBS, and any number of influential YouTube shows & podcasts to lay out the Big 12's case puts the committee on their heels in trying to defend their indefensible positions. It wasn't until they got called out two weeks ago that they started respecting head to head for teams ranked next to each other. And that is just one example. The more you call them out on their shady decisions, the more they are forced to apply the criteria evenly across the board.