is one of 3 holidays that has its own unmistakable trademark colors, one of 2 holidays that has its own genre of movies, and it *owns* the month of October. If you look at 100 elementary school bulletin boards on September 29, how many are going to have leftover labor day decorations and how many will be decked out in orange and black? Halloween is a season. It is big time. Granted, it is notable that Americans don't get work or school off for Halloween usually.