At this point we're using late games as an excuse.

This year we've had 2 games start 8 PM or later.

Worth noting that Colorado has also had 2 late starts. Both Utah and Arizona have had 3 start that time or later. And Arizona St has had 4 start 8 PM or later.

Even USC has had two games start later than 8 PM mountain.

And among that group, we have managed to draw more viewers than...Arizona St.

Don't get me wrong, the fact that we're getting more prime windows is a good sign. But we also need to start getting viewers in those windows if we want to claim we're a big time brand