Joel Klatt: We are not a “brand.”

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Nov 6, 2024
11:16:01am

Genghis Spreads All-American

https://www.youtube.com/watch?si=NJPlRl3hMKrrW8NE&v=Ifh_E2u-U2Q&feature=youtu.be

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Genghis Spreads

Previous username: BeefNoodleSoup
Bio page: Genghis Spreads
Joined: Feb 23, 2004
Last login: Dec 24, 2024
Total posts: 35,663 (319 FO)

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Messages

Author

Time

Joel Klatt: We are not a “brand.”

Genghis Spreads

Nov 6, 11:16am

Well we are in Provo! 😉

EM_Puma

Nov 6, 11:17am

PRO-vo

SV72 Sale

Nov 6, 1:24pm

Kind of insulting to be grouped with Indiana. We are way more of a brand in

NOCAL_YFAN

Nov 6, 11:17am

We are, but I get his angle. Like he suggests, it shouldn't matter.

EM_Puma

Nov 6, 11:19am

Here's how our program stacks up against Indiana

Goliath

Nov 6, 11:20am

We either are or we’re not.

Genghis Spreads

Nov 6, 11:21am

We are

Goliath

Nov 6, 11:24am

It's true. The BYU brand isn't Texas, tOSU, Bama, Georgia, ND, or USC. But, if

Benfica1

Nov 6, 11:20am

ThugU is not a good brand

Genghis Spreads

Nov 6, 11:23am

Yeah, but good or bad, still a brand

EM_Puma

Nov 6, 11:23am

Yep. "Brand" is worth something when rankings are being done subjectively.

dut99002

Nov 6, 11:33am

I don't think we can afford a loss given the initial ranking

BleedingBlue01

Nov 6, 1:42pm

I almost said totally agree, but then I saw your sig pic

KYU

Nov 6, 6:08pm

He’s right but what he’s missing is that they care about conference, not school.

tkh9

Nov 6, 11:39am

Good points. The Committee & networks are rooting for the Colorado Deions in B12

Forzaitalia

Nov 6, 11:40am

that was a very good listen if you have 23 minutes

volleyjiver

Nov 6, 11:51am

"Indiana and BYU were wanked"... lol

Hill4Heisman

Nov 6, 11:58am

He later says "blue blood" which I think is more fair

NGB

Nov 6, 12:12pm

BYU under LaVell completely reshaped CFB, but BYU is not a "Brand"?

slatecoug

Nov 6, 12:21pm

To me personally, "brand" means that your hoodie is in many Walmarts or

EM_Puma

Nov 6, 12:33pm

But the difference with BYU is there are people who aren’t college sports fans

andrewg3

Nov 6, 12:43pm

In that scenario, where would they have gotten their items? That's kind of

EM_Puma

Nov 6, 12:49pm

They buy them from the BYU Store when they come for education week 😂

andrewg3

Nov 6, 5:43pm

there is lots of BYU branded stuff each year at Walmarts and Sams clubs in Mesa

robin

Nov 6, 12:47pm

In Mesa, that doesn't surprise me. If I saw it in New York City, or Miami, then

EM_Puma

Nov 6, 12:50pm

not a blue blood. certainly a brand. but not big ten or sec. that’s really all that means.

FieroCoug

Nov 6, 12:48pm

We're currently #42 in viewership among college football teams and #10 among Big 12 teams.

krindorr

Nov 6, 2:52pm

Not a fair comparison. ESPN puts BYU at 8:15 knowing the viewers won't be there,

spidercoug

Nov 6, 3:24pm

So the argument is that ESPN purposely gives us worse times because we're such a strong brand?

krindorr

Nov 6, 3:48pm

Just wondering... Which of those 76+ teams had 3m viewers in the 8:15 time slot?

Les IsMore

Nov 6, 5:43pm

Last year we had 6 mid-day/prime viewing windows on ESPN, ABC or FOX

krindorr

Nov 6, 5:59pm

How many strong brands has a rival who is not also a strong brand?

Ripliancum

Nov 6, 6:53pm

And I'd argue that late games are (if anything) a sign of not being a huge brand

krindorr

Nov 6, 6:02pm

That is kinda the point. We play at 8:15 because we are not a brand...

TheLoneCougar

Nov 6, 4:30pm

We're a brand. Just not a strong brand.

Genghis Spreads

Nov 7, 7:46am

That's fair. Definitely depends on what the definition of brand is

krindorr

Nov 7, 8:20am

A substantial number of people recognize the BYU name from football, even when

Genghis Spreads

Nov 7, 9:22am

BYU fans overplay that we are a national brand. The viewership data doesn't support this.

TheLoneCougar

Nov 6, 4:31pm

Spot on.

WizeGuise

Nov 6, 4:38pm

We're not a brand because we think we deserve it. We've created a brand when

Ripliancum

Nov 6, 4:51pm

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