I think it's NIL. I don't think we're willing to pay what it takes to land 4 and 5 star talent. Wilson, Hall, and obviously Taysom were all pre NIL. These kids can preach tradition, culture, history, etc... At the end of the day, all that means NOTHING. Its 100% about who's willing to cut the biggest check, and for whatever reason, BYU isn't willing to do it for football.