to apples comparison you can get. All the ute fans claiming better viewership during independence failed to mention that they were playing in a conference while our games were mostly meaningless. Now we're in same conference, playing in the same time slots, and both playing meaningful games.
Also, your first point about why Utah's viewership vs Okl St being what it was because they were both undefeated but forgot to mention that next week both teams won't be.
Regardless, in the closest apples to apples comparison to date, BYU was a full FORTY PERCENT higher than Utah!