My new Brand CAPX is now dropping for the first time.

Unlike my previous company, CAPX will be a broad brand and focused on not only sports, but resorts, golf, colabs, corporate, outdoors, brands, and private label as well.

Of course, BYU was my first priority. The BYU bookstore just got in the first wave of over 150 styles of BYU caps of all shapes, materials, and sizes. The styles include curve bill, flat bill, slight curved, truckers, golf hats, hats with rope and hats without, fly fishing hats, performance hats, 7 panels, relaxed dad hats, kids hats, perforated hats, and a bunch more styles in multiple color ways. I dont have the sign up over the hats yet and the shelves are temporary as my CAPX built sign and branded shelves dont arrive for another month. A number of styles on the right side of the wall are limited edition drops and will only be made once and will be replaced with new styles once they sell out.

Thanks for all the support over the years with zhats. For those that are loyal to other brands, New Era is still there, Nike of course is there, and a few random brands as well.. This is not an exclusive so you will be able to always find your favorite hats at the bookstore whether they are CAPX or not. The great wall of CAPX should be almost complete by Homecoming. We will have an official launch sometime around then and may have players, swag, etc involved in the launch. The styles are starting to pop up on the byustore.com site now as well. Our capxlab.com website will launch in the week as well but most of the BYU stuff wont be on there yet. The bookstore will be the place to find every BYU style. The Cougarden at the stadium just got stocked last thursday. Other retailers will follow in the next few months.

While Zephyr was in Colorado, our new DC for CAPX is in American Fork. We will be creating a Design Lab/ showroom for retailers/brands to work on new stuff

If you have any questions PLEASE BOARDMAIL ME. I cant follow the thread very closely as I am super busy right now.

Here are 3 pics of the wall as it was getting built on friday. Unfortunately, I am in Colorado and havent seen the wall yet. .







Thanks again,
CAPX
(formerly Zephyr)