contract by joining the Big 12, and they have no other options, then it makes sense. They would make more money than staying, maybe more than 50% more, so it makes sense to go even though they’re still short of B1G/SEC money.

It the same reason TX/OU went SEC and the PAC schools to the B1G…

Would the Big 12 stay that way long term? I don’t think there is anything more long term than a tv/media rights contract at this point. If you have a good contract, you survive. If not…they’re going to find a way to cut the dead weight to improve their position.