Emails, contacts, browsing history, search terms, travel history, shopping history, friends, activities, interests, background conversations, soeech patterns, vocabulary... literally *everything* is being monitored and used to create an incredibly accurate profile of you. They can predict your response to a random question better than you could predict yourself. They literally have terabytes of data on you, right now. The new AI agreement would expand that substantially.

Then they have the option of comparing your known (and accurate) AI profile against any standard they want. They can isolate your views (whether voiced or predicted) on politics, religion, sexuality or any other hot button topic and compare it against what they view as an acceptable standard.

Its increasingly nefarious when you realize that certain groups would label you hateful, a racist or whatever because you are predicted to support traditional marriage. Or label you an enemy of society for the things you eat, or drink, or the temperature of your house during Summer, or the amount of trash you produce each week. There is no end to the number of potential applications.

I worked on a project in which insurance companies would be informed of your eye movement when driving as a means to predict your awareness (and relative risk to society), and they'd adjust your rates accordingly.

I worked on another project that would take video of the sidewalk and determine how long you'd stop by a shop window to determine whether a marketing campaign was effectively targeting your specific demographic.

Yeah, it's a big deal.