Far fewer factors to consider for a top basketball recruit deciding where they want to play (and remain eligible) for one season, which is how the top basketball recruits consider college these days, compared to a football player deciding where he is going to play multiple years of college football.
On top of that, you have conference affiliation. Same Big 12 conference, but the country's top conference when it comes to attracting basketball recruits is the country's third best conference when it comes to attracting football recruits.