When I got the job I have now 20 years ago he knew I was a BYU grad/fan when I was hired and he often liked to talk sports as small talk, as many men are wont to do. It took my boss about 5 years to learn the following:
1) Utah State is different than Utah.
2) Utah State is not BYUs Rival and I don't care at all about being updated about their sports news (I am not even from Utah). I care about Utah State about as much as any other high school in northern Utah.
3) I only want to hear about Utah if they lose or other bad news.