Interesting to learn about the history of companies that burn hot & disappear.

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May 27, 2022
10:51:29pm

Forzaitalia Starter

Interesting to learn about the history of companies that burn hot & disappear.

Burning through cash too fast can be a fatal lack of discipline, hubris or overly rapid expansion, even if you understand balance sheet basics.

Did the diversification into TCBY contribute to the unsustainable cash burn and subsequent bankrupcty filing?

This message has been modified

Originally posted on May 27, 2022 at 10:51:29pm

Message modified by Forzaitalia on May 27, 2022 at 11:01:06pm

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Forzaitalia

Bio page: Forzaitalia
Joined: Sep 16, 2019
Last login: Nov 10, 2024
Total posts: 9,976 (8 FO)

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Messages

Author

Time

Yikes! Crumbl is set to do $1+ billion in systemwide sales this year.

CrimWalCoug All-American in practice

5/25/22 7:54pm

RE: Yikes! Crumbl is set to do $1+ billion in systemwide sales this year.

Ted Lasso

5/25/22 7:57pm

That looks shockingly like one of my BILs

SingleStrapBackpack

5/25/22 7:59pm

That landlord was my wife’s stepdad. I’m sitting next to him right now.

RdF3

5/25/22 8:01pm

I thought the first location was in Logan next to Deseret Book. Was it somewhere

jmorrrrr

5/25/22 9:50pm

It’s where it’s shown in that picture. By the Marriott springhill suites in Logan. Buildings are gone now.

RdF3

5/26/22 7:12am

Oh yeah, that place. Interesting spot. I was gone for the 2010s decade but it

jmorrrrr

5/26/22 6:36pm

That's a lot of dough

byuluvr

5/25/22 8:01pm

and based on that LinkedIn post, it was nearly a lot of DOH!

SingleStrapBackpack

5/25/22 8:11pm

And diabetes

pegushin

5/25/22 8:15pm

They get everyone to go once a week to get the new flavor of the week

novacoug1

5/25/22 8:02pm

How many locations now? Seems like they open 20-30 a month.

JuicyJam

5/25/22 8:06pm

I wonder if they've over franchised and will collapse a bit like Krispee Kreme

ryebrye

5/25/22 8:49pm

Definitely could be growing too fast.

JuicyJam

5/25/22 9:45pm

Their IT and supply chain systems are incredibly good

AZ Coug

5/26/22 12:14am

Overrated.

cosmohio

5/25/22 8:12pm

Whatever happened to Mrs Field Cookies? Far better than Crumbl chocolate chips.

Forzaitalia

5/25/22 8:14pm

I know the former CEO of Mrs. Fields. The decline of shopping malls happened.

RH84025

5/25/22 9:24pm

Makes sense. For years there was a MFC store in O'Hare airport, but it disappear

Forzaitalia

5/25/22 9:47pm

The finances were also a disaster

AZ Coug

5/26/22 12:10am

Nice guy UT people with a great recipe and limited management skills?

Forzaitalia

5/26/22 11:10am

Mrs. Fields is a Utah company? [edit: I googled it and yep, it is. I didn't know that]

SingleStrapBackpack

5/26/22 11:37am

No, her husband and business partner was a Stanford grad

AZ Coug

5/27/22 10:18pm

Interesting to learn about the history of companies that burn hot & disappear.

Forzaitalia

5/27/22 10:51pm

I don’t see how this isn’t a trendy business that has no long term prospect

homegrown

5/25/22 8:16pm

Why? Seems just as valid as a donut or ice cream place.

JuicyJam

5/25/22 8:17pm

It’s not that good and it’s pretty easy to make cookies. Anything food is a

homegrown

5/25/22 9:02pm

Doesn’t have to be long term if your one of the three equity owners. It’s a

OnEMoReTrY

5/25/22 10:03pm

Part of the reason why its hard to find people under a BMI of 30 in 2022.

Backcountry

5/25/22 8:20pm

And the cookies aren’t even good. It’s crazy. I think it’s a money laundering scheme

5/25/22 8:25pm

COO lives on the street behind me in Orem

Nat Gas Man

5/25/22 8:28pm

Those Dairy Utes can't do anything right!

5/25/22 8:29pm

Can they withstand a major recession?

Nat Gas Man

5/25/22 8:30pm

That’s my question.

gwalker

5/25/22 8:41pm

Highly, highly doubtful, imo.

YSMACK

5/26/22 6:19am

Awesome story. Good for them. That’s an impressive number. I don’t get the CB

Iman23

5/25/22 8:46pm

BYU guy?

5/25/22 8:48pm

He's not alumni, but he was my roommate at BYU

ryebrye

5/25/22 8:52pm

Married my friend and I caught the garter at their wedding I need

CougaRR4L

5/26/22 10:50am

Should add the wife is a BYU alum

CougaRR4L

5/26/22 10:51am

Your talking about Jason and Whitney?

ryebrye

5/26/22 4:41pm

Yes. Really nice guy from my interaction with him but

CougaRR4L

5/26/22 5:05pm

Another funny BYU story with him...

ryebrye

5/26/22 9:05pm

Think of how much more they could sell if they tasted good!

maxpowers

5/25/22 9:21pm

I’ll take them off your hands

JackStack

5/25/22 9:29pm

One of the two owners just bought a second home in my ward

AZ Coug

5/26/22 12:12am

There’s three owners.

OnEMoReTrY

5/26/22 12:17am

The guy I'm talking about is one of the original two (founders)

AZ Coug

5/26/22 12:21am

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