"TOP is misunderstood. I mean, you kick the ball off to the other team at the end of drives, right? TOP can affect i) extra possessions at the ends of halves, ii) the variance in a game by having lots of possessions on both sides, or a low number of possessions on both sides (good for underdogs looking to get lucky), iii) rhythm and fatigue. But TOP is minor compared to field position and scores per drive. Of course, as a fan who likes to see Zach Wilson's headband, I care about TOP. But mostly because of entertainment value."
Are you thinking of rhythm or variance? entertainment? end of halves?
These are all small beans compared to points per drive. But they do have an effect.