I have found some pretty cool hats on the BYU Store website. If you sign up for emails, they let you know when they have new stuff in stock, that's how I got some cool royal gear too. Unfortunately the good stuff disappears very quickly.

My friend works for the BYU Store, or as he likes to call it, the BS. He often rants about the poor management. His main criticism is how they don't seem to like money. They shrunk the LDS book section and the apparel section, yet expanded other sections that no one cares about. Makes no sense to shrink your best selling stuff (aside from the textbooks themselves which are the greatest scam in American History) and add weird stuff no one cares about.

They should stop trying to be an on campus Walmart. I liked it better when it was the BYU Bookstore. Also, who would buy apple products from the BS when you can get them cheaper online? If I was thinking about buying a laptop or phone, the BYU Store would be the last place I would think of going.